The numbers are in for this week’s episode (Mar. 29) of Impact Wrestling, and viewership continues to do very well for the promotion. The audience was up to 399K, from 362K. These are the second best numbers they have done on Pop TV, second only to the Final Deletion (410K) almost two years ago.
Among the coveted 18-49 demographic, the number was back up to 0.1 after a slight dip to 0.09 the week prior.
This episode featured a title vs. title match which included the world champion Austin Aries. They also advertised a Brian Cage vs. Bobby Lashley bout.
Next week they are advertising a briefcase vs. briefcase match between Moose and Eli Drake and a match between Johnny Impact and Taiji Ishimori.
The numbers from the last month:
- This week: 399K / 0.1
- Mar. 21: 362K / .09
- Mar. 15: 350K / 0.1
- Mar. 8: 325K / 0.07
- Mar. 1: 365K / 0.1
Impact has stumbled…like, always. Don’t get me wrong, they have had a ton of talent come through their doors. From “homegrown” guys like Uncle Bobby Roode, EC3, and of course the Phenomenal One AJ Styles to familiar faces who just won’t retire like Hulk Hogan, Mick Foley, and Sting. The early days of Impact were essentially WCW respawned (shout out Meat Wednesday) with Hulk Hogan, Eric Bischoff, and Vince Russo spending Dixie Carter’s money keeping Hulk’s boys on top and everyone else down.
Impact has changed names, ring size, and filed for bankruptcy more times than I can count. They battled Matt Hardy in court, and eventually ceded ownership of the last, best thing they had – the “Broken Matt Hardy” persona. They have been mismanaged, misguided, and lost over the years, then Anthem stepped in.
Anthem has been working over the past 18 months to right the ship, well at least as right as they can be. They have lost some talent in the change (see Matt and Jeff Hardy, EC3) BUT there have been some really great moves from a brand perspective. Making the decision to not only air each weekly episode, live and for free via Twitch.tv, but to use it as a hybrid 24/7 network of sorts, was nothing short of genius. In the past two years I have not watched one minute of Impact programming (outside of the Final Deletion on youtube) but over the past two weeks alone, I have found myself on the Impact twitch channel and in doing so, caught a great match between Austin Aeries and Johnny Impact [Morrison].
This week’s episode smashed their recent viewership numbers, and if they keep up the ingenuity like events coming up on April 6th when Impact vs Lucha Underground airs (again for free on twitch) it’s going to start getting competitive again, and when it comes to the wrestling industry, the best content comes from competition. I for one am on board.